We start by analyzing the brief and then we research your industry and your main competitors. We put together all the information into mood-boards (graphic collages) and depending on the complexity of the project, we also create style-scapes that illustrate the approach and the direction we're proposing.
At this point, the digital strategist and the designer work to put together the wireframes and the initial prototype. As these are completed, we start the design process with mobile designs and we follow up with designs for tablets and computers. When it's all done, we update the prototype so it can be used as a guideline for development.
In the end, we deliver the assets: mood-boards, style-scapes, wireframes, prototype and the designs in an editable format.
The UI design is usually a part of creating a website, so we included it into our general website development workflow: